Ever wondered why the TV serial makers use so much lightning and sound effect to describe even a monotone of an actor's expression in every episode? It is not just to drag the scenes on for the 25 minute slot. Production houses have noted the average homemaker's TV viewing behaviour.
``She is not in front of the TV all the while. She is either in the kitchen and listening to the dialogues, or sitting before the box sporadically, between breaks. It takes a lightning or a sound flash to bring her back to the TV,'' said a TV serial crew member who spilled the beans in a casual dinner chat at my friend's place. He said one of the leading production houses had conducted such behaviour research and so introduced the ....perennial lightning flashes.
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